Get Research Power for Business
POWER MARKETING RESEARCH helps businesses get closer to their customers through marketing research. Businesses come to us when they want to know whether or not a new product or service will succeed, how to effectively invest their marketing budget, or the opinions of potential prospects. Learn more about how we can help your business by reviewing our business client list and case studies below.
The Michigan Daily
Pump It Up
University of Michigan Institute for Research on Labor, Employment, and the Economy
The Great Lakes Trade Adjustment Assistance Center
The Whole Brain Group
Zehnder's of Frankenmuth
Online Subscriber Survey
401KGPS was interested in gathering data from their current subscribers to help refine marketing efforts and make overall platform improvements. Power Marketing Research designed and analyzed an online survey to learn more about the needs of current subscribers, including likes and dislikes about the current platform. New platform ideas were also presented as well as probing for methods to reach out to potential subscribers.
Screen Printers Survey—Hanes Brands
Campus Commandos asked Power Marketing Research to conduct primary market research about screen printers in the 50 top college markets in the United States. Primary research consisted of an in-depth telephone survey to gather data on the overall impressions of a specific product, explore the decision-making process for ordering products and to learn how shipping and other factors influence decision-making.
University Of Michigan University of Michigan Economic Growth Institute
The Great Lakes Trade Adjustment Assistance Center (GLTAAC)—Online Client Surveys
Power Marketing Research designed, developed, and analyzed three online surveys of GLTAAC current clients, prospective clients and referral sources.
The overall goal of the project was to help GLTAAC serve their clients and referral sources more effectively. The survey helped GLTAAC learn more about the data needs of their current clients and discover how, when, and why current and prospective clients use the Internet to gather information. Questions also addressed business activities, including membership in groups/associations and use of social media tools by target markets. The survey results were used to formulate personas for clients and prospective clients.
Brand Ambassador Survey
Power Marketing Research assisted Campus Commandos with the creation of a mobile app to meet the needs of both corporate clients and the brand ambassadors serving those clients. An online survey was deployed that tested a variety of marketing differentiators with both target audiences. Corporations were asked about their needs related to brand ambassadors including the types of services required, additional program benefits, and marketing initiatives.
Briarwood Mall needed to gauge a baseline measurement of store and restaurant performance in customer service; cleanliness; responsiveness; and overall appearance at their facility. PMR's trained mystery shoppers conducted a complete analysis of the mall. The comprehensive mystery shopping program was then repeated after a six-month interval, helping guide improvements to the facility.
Mr. Chain, a crowd-control chain and stanchion manufacturer in Copemish, Michigan, needed to discover how best to communicate with customers and Power Marketing Research developed a survey solution that helped the company crystalize its messaging and understand the needs of its customers. PMR also assisted with rebranding and developed a comprehensive marketing plan.