Case Study:  BetterBuildings for Michigan 

The BetterBuildings for Michigan residential program provides direct support — including home energy assessments, incentives and access to affordable loan options — to Michigan homeowners looking to make their homes more energy efficient. The commercial program — SmartBuildings Detroit — leverages other incentives and energy optimization programs available to commercial property owners to encourage energy-efficiency improvements in commercial, institutional and public buildings in downtown Detroit.

POWER MARKETING RESEARCH assisted in facilitating marketing workshop sessions with the BetterBuildings for Michigan partners. Our marketing workbook was distributed to the partners; we assembled the responses to the workbook into a report; and presented the results during the workshop sessions. Our goal was to bring the group to consensus on key marketing and programmatic issues. We also created a set of branding guidelines for use of the BetterBuildings for Michigan logo.