Case Study: Campus Commandos
Brand Ambassador Survey
Power Marketing Research assisted Campus Commandos with the creation of a mobile app to meet the needs of both corporate clients and the brand ambassadors serving those clients. An online survey was deployed that tested a variety of marketing differentiators with both target audiences. Corporations were asked about their needs related to brand ambassadors including the types of services required, additional program benefits, and marketing initiatives. Brands interviewed included: Amazon.com, ASUS, Bloomberg, Buffalo Wild Wings, Cricket, Guess, Hasbro, Lenovo, Meijer, Men’s Wearhouse, Michael Kors, NASCAR, NBC Universal, Princeton Review, Proctor & Gamble, Sony Playstation, and Warner Brothers.
Brand ambassadors were also asked to provide their opinions about what improvements and enhancements could be made to campus rep programs. A variety of other issues were explored in order to better understand the needs of ambassadors.