Case Study:  Eaton Rapids Medical Center

Eaton Rapids Medical Center (ERMC) is an Eaton Rapids based critical-access hospital with twenty beds, a number of specialty clinics, and an emergency department. In 2005, a series of major improvements were completed, including the addition of a new operating room and expansion of the prep and recovery area in surgery.

ERMC was interested in gathering information about local residents and looked to POWER MARKETING RESEARCH for assistance. We conducted a series of four focus group sessions with residents in varying demographic categories. The purpose of the focus groups was to gather opinions and perceptions about local health care providers; discuss how residents choose a healthcare provider; collect opinions about ERMC; and discuss community awareness of ERMC.

Power Marketing Research assisted ERMC further by using the results of the focus groups guide their strategic marketing plan. Finally, we helped ERMC develop a postcard campaign to reach out their target audience.