Case Study: Henry Ford Health System
“Find a Doctor” Website Module Usability Tests
Henry Ford Health System was interested in learning how users interact with their “Find a Doctor” web module. Power Marketing Research designed, administered and analyzed usability testing with current health system users.
Usability testing goals included:
Ensure that the “Find a Doctor” website module is usable for the general public.
Review how participants search for a new physician, a particular disease, zip code, city, etc.
Understand what improvements/changes can be made to “Find a Doctor.”
Evaluate the navigation, content and graphical interface of the website.
Gather suggestions from users for improvements.
Learn what users like and dislike about the website.
Test specific tasks including searches for physicians.
Remove customer barriers from using the website.
Results from the usability testing were used to rework the “Find a Doctor” modules and improve the overall interface design.