Case Study:  University of Michigan Health System Department of Family Medicine

POWER MARKETING RESEARCH has conducted several research studies for the University of Michigan Health System's Department of Family Medicine. Projects include a series of focus groups on colorectal cancer with Drs. Michael Fetters and Mack Ruffin. This project began with a series of ten focus groups measuring attitudes and opinions on the health issue. In addition, in-depth interviews were conducted to formulate a website based upon the focus groups. Once the site was complete, a series of usability testing sessions were conducted. All sessions were held in a variety of locations in Michigan with a demographic and ethnic mix of participants.

Another major project for Family Medicine was development of a logo and assisting with website usability testing for the "Stepping Up to Health" project being conducted by Dr. Caroline Richardson.

Power Marketing Research also worked with Dr. Masahito Jimbo on a series of focus groups with clinics currently utilizing the ClinfoTracker software. These focus groups assessed how current clinics are using the colorectal cancer screening portion of ClinfoTracker to track patients. The goal of that project was to learn how to improve the overall shared decision-making process between physicians and patients through ClinfoTracker.

PMR has also conducted focus groups with physicians, their office staff, and patients about Cielo Clinic, a patient management system.

The staff of Power Marketing Research is certified in PEERRS (the University of Michigan's Program for Education and Evaluation in Responsible Research and Scholarship). We are PEERRS qualified to conduct human subjects research in the biomedical and health sciences, and the social and behavioral sciences.