Get Research Power for Education

POWER MARKETING RESEARCH helps educational institutions gather the data they need to grow enrollment, better serve students, and increase alumni giving. We can help you gain insight into the perceptions of students, potential students, instructors, staff and alumni in order to help you set goals, curricula, and policies.  Learn more about how we can help your educational institution by reviewing our education client list and case studies below.

  • Ann Arbor Public Schools

  • Marygrove College

  • National Heritage Academies

  • Unversity of Detroit Mercy School of Law

  • University of Michigan Center for the Education of Women

  • University of Michigan College of Literature, Science and the Arts


Marygrove College

Prospective Student Focus Groups

Marygrove College needed data about current and potential students, including the attractiveness of specific majors, perceptions of the college, and how to grow enrollment. Power Marketing Research conducted focus group sessions with current and prospective students and also developed a telephone survey which was administered to potential students.

University of Michigan LSA

New Program Naming Research

UM lsa.png

The University of Michigan College of Literature, Science and the Arts asked Power Marketing Research to help develop a name for a new academic program. The program, focusing on quantitative/computational social sciences, needed a name that would appeal to both students and potential employers. We worked with the internal team to develop draft name concepts and then crafted a series of survey questions for employers to test the concepts. PMR then designed a discussion guide and moderated a focus group with students to discover which names would appeal to them. Our comprehensive report provided detailed results and recommendations.

National Heritage Academies

Student Decision-Making Research

logo.png

The National Heritage Academies were interested in hearing from their students about choices related to high school. Power Marketing Research conducted a series of eight focus groups with youth in 7th and 8th grades in Canton, Plymouth and Ypsilanti to gather data. The information helped National Heritage Academies with positioning and marketing efforts in the future.