Get Research Power for Government

POWER MARKETING RESEARCH helps governmental entities and departments gather data on their constituents' needs, and public perceptions of their roles and services. Learn more about how we can help your government organization by reviewing our government client list and case studies below.

  • Ann Arbor Area Transportation Authority

  • City of Ann Arbor

  • Ann Arbor Station

  • City of Ann Arbor Energy Office

  • City of Ann Arbor Parks & Recreation

  • The Connector

  • Detroit Department of Transportation (DDOT)

  • Detroit People Mover

  • Michigan Department of Education School Nutrition Programs/State of Michigan

  • The Rapid

  • Washtenaw Area Transportation Study (WATS)

  • Washtenaw County

  • Washtenaw County Building Department

  • Washtenaw County Department of Strategic Planning

  • Washtenaw County Environmental Health Department

  • Washtenaw County Metro Alliance

  • Washtenaw County Professional Development

Detroit Department of Transportation

Non-Rider Survey

Ann Arbor Area Transportation Authority

Paratransit Study

The Rapid

Employer Survey Study

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Power Marketing Research designed, developed, and analyzed a self-administered survey for the Detroit Department of Transportation (DDOT). The purpose of the project was to gather data from individuals who do not use DDOT transit services in order to measure overall awareness and to help inform future marketing efforts.


Power Marketing Research was asked to assist the Ann Arbor Area Transportation Authority with the public involvement efforts for a paratransit study. The goal of the study was for AAATA to engage paratransit riders to learn how they use the services provided by AAATA, their expectations for service, and identify strengths and weaknesses. PMR developed a public engagement plan to foster a dialogue with users and stakeholders to establish a common understanding of the role of paratransit services, and what the expectations for the service should be. PMR conducted focus groups with key stakeholders and developed and analyzed a user survey.


Power Marketing Research designed, developed, and programmed an online survey for The Rapid. The goal of the survey was to understand latent demand in the City of Walker both in terms of current level of service and from the current non-rider perspective. The survey was distributed to employers to obtain data about their employee base and their ridership habits.

Ann Arbor Area Transportation Authority

Ypsilanti Transit Center Study

Ann Arbor Area Transportation Authority

Fare Study

Ann Arbor Area Transportation Authority

Intercept interviews and Focus Groups


Power Marketing Research was chosen to lead the public involvement efforts for the Ypsilanti Transit Center Passenger Terminal Needs Assessment project. PMR developed a public engagement plan, stakeholder database, fact sheets, press releases, and social media posts. In addition, PMR coordinated and administered high-level stakeholder meetings, as well as meetings with the general public over the course of the project.


Power Marketing Research developed a public engagement plan for a fare study project for AAATA. The goal of the fare study was to actively engage riders and hopes to review the current fare structure and develop goals for the fares including proper balance of ridership, revenue return, and community benefits. The engagement plan was designed to engage customers to learn their opinions about the fare structure, how to meet their expectations, and what improvements they would like to see to the current system.


Power Marketing Research performed an intercept-style, self-administered survey of users of the Blake Transit Center. The survey questions focused on the amenities used by patrons of the Center, travel patterns, areas in need of improvement, etc. In total, 368 surveys were collected and analyzed. A detailed report was prepared and delivered.

Based on data gathered during the intercept survey process, two focus group sessions were held with users of the Blake Transit Center. Power Marketing and Research recruited participants, developed the discussion guide for use during the sessions, and delivered a report. The purpose of the sessions was to gather data on Blake Transit Center amenities, and opinions about amenities that needed improvement.

Detroit People Mover

Onboard Survey of Users

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The National Transit Database requires agencies that receive federal funding from the Federal Transit Administration to submit data relating to the operations of transit service. The Detroit People Mover needed to collect data that would estimate the passenger miles traveled on the system. Power Marketing Research developed a methodology for a weekly sample of riders on the People Mover. PMR also trained staff to collect the data via passenger surveys to determine the boarding and de-boarding stations that riders were using on the People Mover. This helped to determine the average passenger miles traveled per trip.

Detroit Department of Transportation

Ridership Surveys

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Power Marketing Research (PMR) has conducted several survey projects for the Detroit Department of Transportation (DDOT). These included an on-board survey of 1,000 DDOT riders to obtain a baseline data set of current users which was used to develop a series of customer profiles.

PMR also designed, developed, and analyzed an on-board self-administered survey. The goal of the project was to address the nine areas prescribed in the FTA Title VI circular (race, color, language spoken at home, household income, travel patterns, fare usage, national origin, and English proficiency). Additional customer information was gathered including overall satisfaction, trip purpose, trip frequency, and other demographics. A total of 1,500 surveys were collected.

State of Michigan

Michigan Department of Education Team Nutrition Grant Analysis

Power Marketing Research conducted an analysis of the Michigan Department of Education Team Nutrition program. This included a detailed summarization of the results of numerous trainings conducted by State of Michigan staff. A report was generated that outlined survey results from attendees at these trainings. In addition, PMR conducted telephone interviews with several attendees that represented the Michigan Consortias to evaluate the trainings, determine if the overall program was helpful to the attendees, and learn what potential new trainings should include. Each interview took between 15-25 minutes and was conducted via telephone. A report was developed that included a summary of the interviews along with direct comments from the interviewees.


Washtenaw County

Telephone Surveys

Power Marketing Research conducted a telephone survey with 300 contractors, homeowners and restaurants in Washtenaw County to measure the effectiveness of customer service representatives; overall opinions about the Environmental Health Department; the inspection process; and website usage. This data was used to make immediate improvements to internal process and assist with future improvements.

WATS (Washtenaw Area Transportation Study)

Public Involvement Project

WATS needed to analyze the ways in which people were using the Huron Street bridge over I-94 in the City of Ypsilanti. The goal was to study a variety of crossing methods over the bridge and gather data from the general public about their preferences. Power Marketing Research was responsible for developing the public involvement plan; coordinating public meetings; and development, design, programming, and evaluation of an online survey.

City of Ann Arbor

Ann Arbor Station—Public Involvement Project

Power Marketing Research was chosen to lead the public involvement efforts for the Ann Arbor Station Environmental Review Project. PMR developed an extensive Public Involvement Plan and Public Relations Plan for the project. We were also responsible for all stakeholder outreach including development and execution of a Citizen Working Group, Leadership Advisory Group, organization/group meetings, and numerous public meetings. We also developed newsletters, press releases, fact sheets, and social media updates.