Get Research Power for Government

POWER MARKETING RESEARCH helps governmental entities and departments gather data on their constituents' needs, and public perceptions of their roles and services. Learn more about how we can help your government organization by reviewing our government client list and case studies below.

  • Ann Arbor Area Transportation Authority

  • City of Ann Arbor

  • Ann Arbor Station

  • City of Ann Arbor Energy Office

  • City of Ann Arbor Parks & Recreation

  • The Connector

  • Detroit Department of Transportation (DDOT)

  • Detroit People Mover

  • Michigan Department of Education School Nutrition Programs/State of Michigan

  • Washtenaw Area Transportation Study (WATS)

  • Washtenaw County

  • Washtenaw County Building Department

  • Washtenaw County Department of Strategic Planning

  • Washtenaw County Environmental Health Department

  • Washtenaw County Metro Alliance

  • Washtenaw County Professional Development

Detroit People Mover

Onboard Survey of Users

The National Transit Database requires agencies that receive federal funding from the Federal Transit Administration to submit data relating to the operations of transit service. The Detroit People Mover needed to collect data that would estimate the passenger miles traveled on the system. Power Marketing Research developed a methodology for a weekly sample of riders on the People Mover. PMR also trained staff to collect the data via passenger surveys to determine the boarding and de-boarding stations that riders were using on the People Mover. This helped to determine the average passenger miles traveled per trip.

Detroit Department of Transportation

Ridership Surveys

Power Marketing Research (PMR) has conducted several survey projects for the Detroit Department of Transportation (DDOT). These included an on-board survey of 1,000 DDOT riders to obtain a baseline data set of current users which was used to develop a series of customer profiles.

PMR also designed, developed, and analyzed an on-board self-administered survey. The goal of the project was to address the nine areas prescribed in the FTA Title VI circular (race, color, language spoken at home, household income, travel patterns, fare usage, national origin, and English proficiency). Additional customer information was gathered including overall satisfaction, trip purpose, trip frequency, and other demographics. A total of 1,500 surveys were collected.

State of Michigan

Michigan Department of Education Team Nutrition Grant Analysis

Power Marketing Research conducted an analysis of the Michigan Department of Education Team Nutrition program. This included a detailed summarization of the results of numerous trainings conducted by State of Michigan staff. A report was generated that outlined survey results from attendees at these trainings. In addition, PMR conducted telephone interviews with several attendees that represented the Michigan Consortias to evaluate the trainings, determine if the overall program was helpful to the attendees, and learn what potential new trainings should include. Each interview took between 15-25 minutes and was conducted via telephone. A report was developed that included a summary of the interviews along with direct comments from the interviewees.


Washtenaw County

Telephone Surveys

Power Marketing Research conducted a telephone survey with 300 contractors, homeowners and restaurants in Washtenaw County to measure the effectiveness of customer service representatives; overall opinions about the Environmental Health Department; the inspection process; and website usage. This data was used to make immediate improvements to internal process and assist with future improvements.

WATS (Washtenaw Area Transportation Study)

Public Involvement Project

WATS needed to analyze the ways in which people were using the Huron Street bridge over I-94 in the City of Ypsilanti. The goal was to study a variety of crossing methods over the bridge and gather data from the general public about their preferences. Power Marketing Research was responsible for developing the public involvement plan; coordinating public meetings; and development, design, programming, and evaluation of an online survey.

City of Ann Arbor

Ann Arbor Station—Public Involvement Project

Power Marketing Research was chosen to lead the public involvement efforts for the Ann Arbor Station Environmental Review Project. PMR developed an extensive Public Involvement Plan and Public Relations Plan for the project. We were also responsible for all stakeholder outreach including development and execution of a Citizen Working Group, Leadership Advisory Group, organization/group meetings, and numerous public meetings. We also developed newsletters, press releases, fact sheets, and social media updates.