Get Research Power for Healthcare

POWER MARKETING RESEARCH helps healthcare providers and organizations gather data and measure attitudes and opinions regarding healthcare, providers and facilities. We are PEERRS qualified to conduct human subjects research in the biomedical and health sciences, and the social and behavioral sciences. Learn more about how we can help your healthcare organization by reviewing our healthcare client list and case studies below.

  • Area Agency on Aging 1-B

  • Burcham Hills Center for Health & Rehabilitation

  • Cielo MedSolutions/The Advisory Board

  • Eaton Rapids Medical Center

  • Glacier Hills

  • Henry Ford Health System

  • University of Michigan Department of Family Medicine

  • University of Michigan Department of Public Health

  • University of Michigan Medical School

 

HEALTHCARE RESEARCH:

Healthcare Research Home

Our Healthcare Research Services Qualifications

Healthcare Research Case Studies


Henry Ford Health System

“Find a Doctor” Website Module Usability Tests

Henry Ford Health System was interested in learning how users interact with their “Find a Doctor” web module. Power Marketing Research designed, administered and analyzed usability testing with current health system users.

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University of Michigan

Focus Group and Usability Testing Projects

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Power Marketing Research has conducted several research studies for the University of Michigan Department of Family Medicine. Projects have included focus groups measuring attitudes and opinions about cancer; website usability testing; and physician and patient interviews. Several of the focus groups included discussion of sensitive topics.

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Area Agency on Aging

Brand Awareness Surveys

The Area Agency on Aging 1-B (AAA 1-B) serves adults age 60 and over, family caregivers, and disabled adults ages 18 and older in Livingston, Macomb, Monroe, Oakland, St. Clair, and Washtenaw counties. Programs and services offered by the AAA 1-B include care management, home and community-based services, Medicare/Medicaid Assistance Program, and more.

The organization was interested in measuring current brand awareness and perceptions of the AAA 1-B among several target audiences.

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Area Agency on Aging

Workshop Usage Surveys

The Area Agency on Aging 1-B (AAA 1-B) serves adults age 60 and over, family caregivers, and disabled adults ages 18 and older in Livingston, Macomb, Monroe, Oakland, St. Clair, and Washtenaw counties. Programs and services offered by the AAA 1-B include care management, home and community-based services, Medicare/Medicaid Assistance Program, and more.

Power Marketing Research conducted primary research with two target audiences—adults over age 60 and family caregivers.

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Burcham Hills Center

Focus Groups and Brand Identity

Power Marketing Research used focus group sessions to gather data for the Burcham Hills Center for Health and Rehabilitation about the public's general perceptions of rehabilitation centers; to measure brand awareness; and to test a series of potential new brand identities. The results were used to develop a new brand identity, and to guide strategic planning for the rehabilitation center.

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Eaton Rapids Center

Focus Groups

Eaton Rapids Medical Center needed to gather information about the opinions of local residents on healthcare providers and looked to Power Marketing Research for assistance. We conducted a series of four focus group sessions that explored perceptions, awareness, and viewpoints, and helped guide the center's strategic planning process for the future.

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HealthMedia/Johnson & Johnson

Usability Testing and Focus Groups

Power Marketing Research assisted HealthMedia and the University of Michigan with a joint research project to explore use of health risk assessment tools. Based on HealthMedia’s existing set of health risk assessment tools, a paper-based output was developed. This output was then tested with the three main target audiences: physicians, office staff, and patients. During Phase 1, a series of focus groups were held with physicians and their staff. Based upon the input of the physicians, staff, and patients, the paper-based tool was adjusted. During Phase 2 of the research, the adjusted version of the paper-based tool was tested among physicians and patients. Patient focus groups were conducted to gather data about use of the tool. A series of follow-up interviews were also conducted with physicians from each of the four practices that participated in Phase 1.

Cielo MedSolutions/The Advisory Board

Physician, Staff, and Patient Usability Testing

Cielo MedSolutions was the recipient of a National Institutes of Health STTR (Small Business Technology Transfer) Phase One grant to research current and potential uses of their electronic health record product. We traveled to clinician sites across Michigan to conduct focus groups and in-depth interviews with physicians, physician assistants, office staff, and patients. Goals of the project included learning how physicians used the product; potential product enhancements; and how use of an electronic health record impacted patients.