Debra Power, president of Power Marketing Research, is is an Adjunct Lecturer at the Eastern Michigan University College of Business. She teaches the senior-level course Marketing Research 470. This required course covers the fundamentals of marketing research and advanced techniques in using research to make marketing decisions. Debra has added many new dimensions to the course, especially the addition of hands-on activities that include implementing real-world surveys and focus groups. Students also participate in a real-world mystery shopping exercise.