You probably just got one in your e-mail inbox; or maybe the last time you stayed in a hotel; and that shopping site keeps asking you to do it now. I'm talking about taking a survey.
Why should you take time out of your busy day to respond to a survey? Here are a few great reasons:
Surveys are used to make critical business decisions, improve customer service, and guide strategic direction. Your input is a valuable part of this process.
People Read Your Responses
When you are asked to provide a response someone is typically taking the time to read that response. Open-ended questions are especially useful to marketers and research staff because we read your direct comments.
They Can't Change What They Don't Know
A company can't make quality or customer service improvements if they don't know there is a problem. Your input (and those of anyone surveyed) help identify customer service issues that need addressing.
Good News Helps Too
It's also helpful for companies to hear the good news as well as the bad. Offer praise when it's deserved so that extra efforts can be rewarded.
We Need Your Input
Marketing researchers need your input. The more responses we have, the more conclusions we can draw. Your opinions really do matter!