Most employers know that employee turnover is one of the highest costs they will incur. Hiring and training staff, service disruption, and customer service all end up suffering. Measuring employee attitudes and listening to their opinions can lead to lower turnover and increase your bottom line.
Here are some steps you can take to start exploring employee research.
1. Identify the key issues. What issues are most critical related to employee retention? Talk to upper and middle managers and uncover what is causing the most concern. These issues serve as the starting point for constructing the questions you'll be asking employees.
2. Start talking to employees. Work with a cross-section of employees to learn what are the drivers of employee satisfaction. A focus group is a useful method for gathering this information.