Get Research Power for Nonprofits

POWER MARKETING RESEARCH helps nonprofits get closer to their customers through marketing research. Businesses come to us when they want to know whether or not a new product or service will succeed, how to effectively invest their marketing budget, or the opinions of potential prospects. You can learn more about how we can help your business from the case studies below. Learn more about how we can help your nonprofit by reviewing our nonprofit client list and case studies below.

  • A2Y Chamber

  • Ann Arbor Area Convention and Visitors Bureau

  • Ann Arbor Art Fairs

  • Ann Arbor Hands-On Museum

  • The Ark

  • BetterBuildings for Michigan

  • Builders and Remodelers Association of Greater Ann Arbor

  • Canton Public Library

  • Clean Energy Coalition

  • CultureSource

  • getDowntown Program

  • Hemophilia Foundation of Michigan

  • Legacy Land Conservancy

  • Michigan Cider Makers Guild

  • Michigan Saves

  • Michigan Science Center

  • Neighborhood Senior Services

  • Project Grow

  • Research America

  • Washtenaw United Way

  • Yankee Air Museum

Yankee Air Museum

New Museum Name Focus Groups

The Yankee Air Museum located at Willow Run Airport in Belleville, Michigan, was interested in gathering information about proposed names for a new museum and exhibits. The current museum and all of its artifacts will be moved into the former Willow Run Bomber Plant, and a new museum will be created. A series of potential new museum names and accompanying graphics were designed to test during the focus group sessions.


Michigan Science Center

Sunstruck Survey and Grant Outcome Survey Evaluation

The Michigan Science Center needed to evaluate the overall impact of a grant they received from the Institute of Museum and Library Services. The grant covered a wide range of elements including a planetarium show, teacher workshop, and three exhibits.

Power Marketing Research developed a series of survey instruments for use in evaluation of each project element.


Canton Public Library

Staff Marketing Research Training

Power Marketing Research conducted an extensive staff training about marketing research processes for the Canton Public Library. The Canton Public Library is undergoing a strategic planning process over the next year. Part of the process includes gathering information from key constituents including current users and sporadic users. The library staff will gather information through a variety of techniques including focus groups, large group meetings, in-depth interviews, intercept-style interviews, surveys, etc.

In order to prepare the staff for these various research tasks, PMR developed develop an agenda to instruct and prepare staff to gather the data necessary to inform development of the strategic plan. An important component of the research training was incorporating interactivity among participants.


Member Use of Culture Volunteer Program Focus Groups

CultureSource is a member association for non-profit arts and cultural organizations in Southeast Michigan serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair.

The organization was interested in gathering data from members of CultureSource about their experiences using the Culture Volunteer Program. Two focus group sessions were conducted to obtain this data.


Michigan Science Center

Junior Docent Focus Group and Survey Evaluation

The Michigan Science Center developed a special Junior Docent program for students of the University Prep Science & Math (UPSM) Middle School. The program was designed to allow students to present information about specific exhibits on the floor of the Michigan Science Center. In order to evaluate the effectiveness of the Junior Docent Program, Power Marketing Research conducted focus groups with students to gather their opinions about how they felt about the program and improvements for the future. In addition to the focus groups, PMR prepared, administered, and analyzed an evaluation survey with the students to get a quantitative view of the project.


Focus Group Evaluation of the Strategic Alliance Program

CultureSource is a member association for non-profit arts and cultural organizations in Southeast Michigan serving the following seven counties: Wayne, Oakland, Macomb, Washtenaw, Livingston, Monroe and St. Clair.

The overall goal of the project was to gather information about the Strategic Alliance project via focus groups.


Ann Arbor Hands-On Museum

Mobile Survey

Power Marketing Research created an iPod-based mobile survey as an interactive tool for staff of the Hands-On Museum to use with visitors to a Bob the Builder exhibit. The data helped the museum gauge the overall success of the exhibit, determine the demographics of attendees, and assist in new exhibit planning.


Ann Arbor Art Fairs

Intercept Interviews

The Ann Arbor Art Fairs wanted to gather demographic data on attendees; assess the economic impact of the event; rate transportation services; and learn how attendees planned their visit to the event. Power Marketing Research conducted over 800 intercept survey interviews with visitors during the fairs. The results of the study will guide the planning of future events.

Michigan Saves

Marketing Toolkit Development

Power Marketing Research was asked to assist with branding, strategic planning, and the creation of a marketing toolkit for the Michigan Saves Home Energy Loan Program. The use of PMR's marketing workbook in cooperative workshop sessions gave the program a strong, identifiable presence as it rolled out across the state.


Michigan Science Center

Exhibit Design and Focus Groups

The Michigan Science Center and the University of Michigan partnered to design and develop two exhibits about medical research and the consent process for adults and children. Power Marketing Research conducted a series of focus groups with adults, youth ages 8-12, and youth ages 13-18 to help create the exhibits. We also conducted in-depth interviews with visitors after they used the exhibits.


Clean Energy Coalition

Marketing Program Development

Power Marketing Research assisted the Clean Energy Coalition to complete the development of a comprehensive branding and marketing program for a new solar power project, including creating the identity for the program, conducting market research among potential supporters, developing a comprehensive marketing and public relations campaign, and creation of a launch campaign for the program.

Ann Arbor Hands-On Museum

iPad and iPod Mobile Survey Development

Power Marketing Research developed two mobile surveys, one for use on an iPad and another for an iPod Touch, to help staff of the Ann Arbor Hands-On Museum gather data quickly and efficiently to inform the development of an interactive program about climate change. The mobile nature of the surveys allowed museum staff to present a wide range of possible responses interactively.

BetterBuildings for Michigan

Marketing Workshops

Power Marketing Research assisted in facilitating marketing workshop sessions with the BetterBuildings for Michigan partnership. The goal was to bring the group to consensus on key marketing and programmatic issues. Marketing workshop sessions using PMR's proprietary marketing workbook served as a critical tool during this process.


BRAG Ann Arbor

Focus Group Testing

The Builders & Remodelers Association of Greater Ann Arbor wanted to learn more about public perceptions of their group. Power Marketing Research conducted a series of focus groups to discover how homeowners choose a contractor or remodeler; test a series of marketing messages; and test usage of local media sources.


Yankee Air Museum

Air Show Intercept Interviews

The Yankee Air Museum located at Willow Run Airport in Belleville, Michigan, was interested in gathering information from attendees of the 2016 Thunder Over Michigan Air Show. Intercept interviews were conducted with over 150 attendees about fundraising efforts and to test potential new fundraising messaging. A thorough report outlined the results of the intercept interviews and provided critical strategic direction for the organization.