PUBLIC INVOLVEMENT RESEARCH is an important tool used to inform decision-making. The voice of the public can help you make more informed decisions, and build trust.

At POWER MARKETING RESEARCH, we most often begin the process by developing a strategic public involvement plan. The plan includes a list of stakeholders and constituents to help define who needs to be engaged throughout the project. A robust set of outreach mechanisms and a timeline to outline the overall outreach effort are also included. A variety of tools are used during public outreach to gather opinions. Public meetings are one of the most traditional forms, but engaging the public via surveys, focus groups, and online tools are good ways to gather more feedback. We can help craft a method to meet your specific needs for outreach.


City of Ann Arbor

Ann Arbor Station—Public Involvement Project

Power Marketing Research was chosen to lead the public involvement efforts for the Ann Arbor Station Environmental Review Project (www.a2gov.org/annarborstation). PMR developed an extensive Public Involvement Plan and Public Relations Plan for the project. We were also responsible for all stakeholder outreach including development and execution of a Citizen Working Group, Leadership Advisory Group, organization/group meetings, and numerous public meetings. We also developed the following materials:

  • Project newsletters
  • Press releases
  • Fact sheets
  • Website and social media updates
  • Stakeholder database
  • Site tour

WATS (Washtenaw Area Transportation Study)

Public Involvement Project

WATS needed to analyze the ways in which people were using the Huron Street bridge over I-94 in the City of Ypsilanti. The goal was to study a variety of crossing methods over the bridge and gather data from the general public about their preferences. Power Marketing Research was responsible for developing the following elements:

  • Public involvement plan
  • Coordination of all public meetings
  • Development of outreach materials including flyers
  • Development, design, programming, and evaluation of an online survey
  • Writing and distribution of press releases
  • Summarization of all public involvement

Ann Arbor Area Transportation Authority

The Connector Public Outreach

Power Marketing Research was chosen to conduct all public outreach activities for The Connector project. This included public workshops, project branding, newsletters, fact sheets, and press releases. In addition, PMR developed a project-specific website and a social media presence for Facebook and Flickr. An outreach effort was also created to address leaders in the local community through a Leadership Advisory Group.

Ann Arbor Area Transportation Authority

Countywide Transit Master Plan Project

Power Marketing Research was chosen to assist the Ann Arbor Area Transportation Authority with the public outreach component of the Countywide Master Transit Plan Project. Power Marketing Research planed, coordinated, and conducted stakeholder outreach meetings throughout Washtenaw County. We also conducted outreach sessions with transit champions and community leaders. Our extensive background in working with municipal leaders and community members was cited when we were awarded this project.


Ann Arbor Area Transportation Authority

Intercept Interviews and Focus Groups

Power Marketing Research performed an intercept-style, self-administered survey of users of the Blake Transit Center. The survey questions focused on the amenities used by patrons of the Center, travel patterns, areas in need of improvement, etc. In total, 368 surveys were collected and analyzed. A detailed report was prepared and delivered.

Based on data gathered during the intercept survey process, two focus group sessions were held with users of the Blake Transit Center. Power Marketing Research recruited participants, developed the discussion guide for use during the sessions, and delivered a report. The purpose of the sessions was to gather data on Blake Transit Center amenities, and opinions about amenities that needed improvement.