Types of Surveys

POWER MARKETING RESEARCH can provide you with the following types of surveys:

Awareness—A survey conducted to measure the overall awareness of products and services. These surveys often are used to gather demographic data and discover market share.

Email-Based—A survey sent to a potential respondent in their email. The email may include the survey in the text of the message, or as an attachment. Alternatively, it may include a link to an external survey.

Mail-Based—A survey sent via regular mail to a potential respondent. Surveys typically include a cover letter and reply envelope. Mail surveys allow you to sample a broad population.

Mobile—A survey completed via a mobile device (smartphone or tablet). This method allows for gathering information quickly by conducting surveys in a broad range of locations.

Satisfaction—A survey conducted to measure overall customer satisfaction with products or services. These surveys are often used to measure service and reputation.

Telephone-Based—A survey conducted over the telephone or a mobile phone. The conversation occurs between an interviewer and the survey respondent.

Web-Based or Internet-Based—A survey conducted online using a browser.